Amplify Podcast E9: Nameless Catering Founder Jeremy Brown
Harrison Painter & Drew Kincius talk with Jeremy Brown, founder of Nameless Catering, about how Nameless Catering was formed, where the name came from, and a few secrets to success. This is part of our 1 Million Cups Indy (#1MCIndy) podcast series happening in partnership with the Speak Easy!
About Jermey Brown
Jeremy is a life long restaurant worker that changed into an entrepreneur who is constantly looking for a better way to do things. He is laser focused on customer service, and nothing is more important than customer satisfaction. Jeremy spends his days at the company office and test kitchen in Noblesville, but he always finds time to stop by co-working spaces and Nameless kitchens to help the company stay in tip top condition. (Hire Jeremy Click Here)
About Nameless Catering
Nameless Catering is a child of two worlds—the discerning taste of restaurateur Jeremy Brown and the business acumen of entrepreneur Jayson Manship. Although going into business together hadn’t been a lifelong dream or even a vision within the realm of possibilities, when an opportunity to rent a little kitchen in Fountain Square appeared, the two friends found themselves confronted with a new door to an unexplored frontier. The conversation was brief. It wasn’t “why,” but “why not?”
With the alliance forged and the documents signed, Manship and Brown began hashing out a plan for their lean start-up. With none but their own money to jumpstart the business, they would be pulling themselves up by their bootstraps. Financially strapped, they needed to be savvy about their debut. Everyone has seen the “new and improved, best fill-in-the-blank” restaurant surge into the food industry and suddenly collapse like a burst carnival balloon, resources exhausted and relationships fractured. Determined not to become one of those failed and faceless enterprises, the duo opted to ease into the venture slowly.
We did our homework, grilling industry insiders and experts, like chefs and food suppliers, to find the right recipes to produce savory and sensational catering options. No secret family recipes, no gimmicks—just fresh ingredients mixed and matched in both classic and unexpected combinations. A true synthesis of old, new, borrowed, and yes, even blue…cheese, Nameless Catering was born. Legwork accomplished, recipes selected, suppliers and staff hired, we prepared to open the floodgates.
Nameless Catering launched in January 2014 as a delivery-only catering service. Ironically, our Nameless Catering had been making quite a name for itself in the Indianapolis area. We had received so many requests for additional menu items we brought on an Executive Chef to produce new items.
And of course, we’ve saved the best for last—the question on everyone’s mind. Why “Nameless” Catering? Is it some kind of statement? No. Honestly, when Manship and Brown first talked over the venture, they only could dream-up some off-off-Broadway mediocre names. They didn’t want something lame, and they didn’t want to waste unnecessary gobs of time trying to invent a clever play on words. So, they chose nothing. After all, what’s in a name? As a Verona native once pointed out, nothing. Ergo, better no name than a bad one, and that’s the decision we’ve stood by.Perhaps some day we will formally christen ourselves. We might even let our customers help us choose our name. We know people are supposed to name a business before they produce, but normalcy’s not really our style!