Thoughts on a Presidential Tweet about Amazon and the United States Post Office

The Amazon/Post Office issue is interesting on multiple levels to us. This story involves massive market disruption, the evolution of technology, the strong force of capitalism, the tweet of a President, 9,000 Amazon employees in Indiana, and over 12,000 postal employees in Indiana. This post is not meant to be political. It’s about looking at things from different lenses. It’s about how we think about the future, and how to evaluate (and overcome) the price to be paid for progress. 

One of the problems we face with technology is that tech creates ecosystems that work, that people really want to be part of, but that only a few can compete with based on IP and/or positioning. This inherently creates oligopolies, and some would argue even monopolies.

Is it really Amazon’s fault that the PO is losing $2.7 billion? I doubt it. It is my understanding that a law is on the books preventing the PO from creating a discount below their cost to deliver (2006 Postal Accountability and Enhancement Act). So as long as this Act is being followed, at worst the Amazon relationship should be a break even arrangement for the PO.  Maybe the question should not be about saving the Post Office, but how can the Post Office innovate!

What could happen is that if you push Amazon out, they will simply create their own distribution channels (they already are with Amazon Fresh and the use of drones) and make the PO near obsolete anyway. Is that good or bad? I honestly don’t have know…..

What I do know is Bezos is a genius…..but is Trump also a genius? The man is amazing at playing the “insiders game” while making people believe that he is the “ultimate outsider”. Trump knows statements like those against Amazon will cause a stock to fall. So it’s fair to ask if this could be a way to manipulate a market while wrapping it in an eagle standing on an apple pie sitting on Grandma’s kitchen table under a SAVE THE POST OFFICE banner, or if Bezos just made Trump mad a few years ago? After all, Trump has been known to hold a grudge or two.

The problem with Trump’s “tweet” argument is that it talks about “tax-paying retailers closing all of the country”. Yes, they are….it is happening. But that’s not Amazon’s fault. We the People (consumers) have spoken. Amazon has disrupted the market with how people want to shop today. The only major store I see adapting is Walmart, but Amazon is still winning because of “Prime”.

Anyway, this post is not meant to be a debate on the competency of President Trump, so please don’t hit up comments with political bashing nonsense. My point here is in the way we think as Americans about the future. We want progress, but don’t want to pay for the price of that progress.

Instead of being fearful, we need to embrace change and find ways to help others move out of dying industries. The fact is that in 50 years (or less!!!) there will be no coal miners, truck drivers, or cashiers. Once you understand that, once we start focusing on where we are going instead of where we have been, then we can help create a better future for the next generation.

It will be interesting to see who actually takes the time to read all of this. If that’s you, congratulations on making it this far. You have what it takes to make a difference, and Amplify Indy is here to support your efforts! 

Amplify Hope. Get Involved. Change the World.

Harrison Painter
Amplify Indy


Harrison Painter is the Founder/CEO of Amplify Indy and serves as Marketing/Communication Committee Chairman to non-profit COFFE (Community Outreach for Financial Education). He is a U.S. Navy veteran and Google Certified marketing professional who has had two of his marketing companies acquired, one privately and one publicly.

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